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HOW MANY PEOPLE CAN YOU INFLUENCE
IN 30 SECONDS?
The Ian MacRae Radio School is now offering a Radio
Copywriting Course, for students with little or no experience
in advertising.
The radio industry is consistently
after talented copywriters who understand how to write effective
ads. This could be you.
If you enjoy creative writing, this
course in copywriting could be the first step towards actually
earning a living doing what you enjoy.
In just 6 weeks you will learn:
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- Basic Marketing theory - Understanding
positioning statements, Unique Selling Points
(USPs), your target audience, hooks and offers.
- The
Advertising Brief - What makes a good brief?
- Generating
Ideas - Where do ideas come from and how can
we trigger them?
- Scripts
- Layout, timing, editing, tone of voice, SFX.
- Writing
Campaigns - They're not that hard!
- Directing
Talent - Taking your scripts to the next level.
- What
else will I write? Community Service Ads, Jingles,
Live Reads, Testimonials,
Promos.
- Common
mistakes made by Copywriters - Not just spellling
errors.
- Dealing
with clients... and sales reps.
- The
next step - Getting into the industry, salaries,
goal setting
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The classes are held across six Thursday
nights from 6pm till 9pm in our meeting room
on the ground floor at 185, Elizabeth Street, Sydney.
There is some theory, but in essence
the course will be very practical and you’ll be
writing ads from day one! The course will also
offer insight into writing for other media,
like TV and press advertising.
Furthermore, classes are limited
to 6 students to ensure plenty of one-on-one attention.
By the end of the course, you’ll
be armed with a portfolio of scripts, and most
importantly, a solid understanding of copywriting.
Then, as a free bonus, we’ll take you to a professional
production studio where you’ll go behind the scenes
and be shown just how a national radio commercial
is produced.
Your teacher will be Michael Caloudis
who has worked in the advertising industry for 8 years.
After several years at 2SM, Michael was hired as a Senior
Writer by 2MMM in 2000, then Creative Director of 2MMM/2DayFM
in 2002. He now writes copy on a freelance basis for
radio and print.
If you already have radio announcing,
DJ, production or sales experience, this is a great
opportunity to enhance your employment prospects with
an additional skill. Being multi-skilled will give you
the edge in a competitive market. Whilst employment
is not guaranteed at the end of the course, we will
use our many years experience to steer you in the right
direction.
BUT...as we do have strict limits
on class numbers, you'd better be quick! (See, we'll
even teach you how to put hooks in your ads.)
If you've got what it takes
to be a copywriter, give me a call on 9264
0510 for a confidential chat. Alternatively, drop me
an email at mail@radioschool.biz
IAN MACRAE RADIO SCHOOL COPYWRITING COURSE
Payment Options: $960 + GST.
You can pay in full on enrolment or in 6 weekly installments
of $176.
Copyright © 2003 Ian MacRae Radio School. All rights reserved.
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