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THE COURSE
Learn how to Podcast like a Pro!
Don’t waste your time and energy producing amateurish podcasts that no-one listens to – instead create a product that your listeners look forward to...episode after episode
Podcasting - doing your own radio show over the internet - has taken off in the past year.
And why not, when all you have to do is make an audio program, stick it on the internet, and the listeners will come to you. Or will they?
Fact is there are thousands and thousands of podcasts out there. One site alone (Feedburner) distributes more than 36,000 podcasts!
Sadly the majority of those will never get an audience, because they just can’t compete with the podcasters who are doing it right and offering a level of professional quality and producing a program that sustains interest.
So how do you stand out from the crowd?
To get attention you need to make a great show that reflects your special niche interests and personality.
Yes - you need to podcast like a pro.
But – how?
That's where we come in.
We're two experienced broadcasters and trainers who have been working with people in professional media for years.
And now we're excited by the concept of podcasting. But we know that if you want to deserve an audience you need to make a great professional show regardless of your topic.
And we can tell you how.
Our “Podcast like a Pro” short course will teach you – step by step...
- What's a podcast?
- How does rss syndication work?
- Why is a blog so important as well?
- How do the search engines and directories find you?
- How do you find a podcast server, and why is that so important?
- Why do you need to go through Feedburner, too?
- What's the best way for you to podcast your own show?
- What audio equipment do you need?
- What's the absolute minimum? What's ideal for your needs and what's the deluxe version?
- What are currently available and affordable microphones, mixers and analogue to digital converters?
- What about audio mixing software? We’ll show you one great (and free) program.
- What about phone interviews or Skype interviews; outside broadcasts and collecting interviews?
- What technical standards do I need to keep up to make a listenable show on mp3?
- How do I put together my programme?
- What are some of the tricks that professionals use to keep the listener hanging on, and how can I use them in my podcasts?
- What music can I use and how do I mix it into my show? Where do I find production samples that are free to use. What music must I avoid?
We’ll give you an overview of interviewing techniques (with extensive notes and a DVD of the course plus a DVD of voice production techniques provided), and the structure of communication with the key to using your podcast to influence other people.
We’ll look at monetizing podcasts. Can you make money out of it (we're not sure yet) – some tips and indicators of where the commercialisation of podcasting might go.
Then there’s the technical stuff. We’ll keep it simple. Uploading a show, writing the blog, illustrating with pictures and getting yourself listed on the directories – we'll show you how step by step.
We’ll spend time working on your voice with you to help you become a better communicator. How to breathe, working with microphones, sounding natural but more powerful, and developing the accent you want are all covered in this session.
After that comes the exciting part. Putting it all together as we rehearse, record and then review your own 10 minute podcast.
We'll even provide the server space for the 10 minute shows to be available on the net globally at the conclusion of the course so you’ll be able to play it to your friends and family off the net at the end of the course.
Podcasting can make you a star, like Adam Curry, or Leo Laporte or Dawn and Drew. Haven't heard of them? You soon might! They're already pulling in global audiences of hundreds of thousands for their shows.
Will you be famous? Will you be able to give up your day job and podcast professionally?
We can't guarantee that. But do this course and you'll have a headstart on the competition. (Except, of course, the other people who do the course!).
Now the question that you’ve probably already scrolled down to find the answer. What does it cost?
The “Podcast Like a Pro” short course runs over two lessons, each of them four hours in length on a Tuesday and Thursday evening 6pm – 10pm. In that time you will learn all of the above plus more. You will finish actually producing and getting online your very first podcast. We have decided to launch this project for an introductory price of $375. The price will go up (it really will!) to $500 once the course has been established for a short while.
Because we have decided to limit the number of people so that we can give one-on-one attention, we suggest you act now to assure yourself a place in what already is becoming a keenly sought after course.
Classes will be held at the Sydney Mechanics’ School of Arts’ 280 Pitt Street, Sydney.
Click on this link to send an email indicating your eagerness to be involved and ask any further questions you may have. 
Or you’re welcome to call us on (02) 9555 8671
In return you’ll be sent, no obligation, details of the next course and payment methods.
Your “Podcast like a Pro” short course trainers are Bob Hughes and Ian MacRae. Click on the Lecturers tab above to learn more.
HEAR IAN & BOB’S PODCAST AS THEY TALK ABOUT THE “PODCAST LIKE A PRO COURSE”
Hear podcasts of recent graduates
TESTIMONIALS FROM OUR STUDENTS
Morning Ian, Morning Bob
What an outstanding program!
Kim, Anne & I very much appreciated your gentle (and patient!) support. The professionalism that was evident throughout your respective presentations has enabled us to turbo charge our programs podcast development.
What surprised us most, and Bob will have had an early indication of the possible issues you both faced, was the fact that computer luddites like us could achieve the technical requirements involved in creation and posting.
The skills you have helped us to develop will make a great difference for many young men and women who have disabilities: http://www.transition.com.au/
Thank you for your help – we’ll send you an update as we progress.
Martin Wren
Chief Executive Officer
NOVA Employment & Training Inc.
www.novaemployment.com.au
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Dear Ian & Bob
Thank you for the excellent Podcast Like A pro course. The information and resources are valuable, the teaching to the point, informative and relaxed ensuring that I enjoyed myself as well as gaining valuable knowledge and the motivation to learn more. The “Podcast Like A Pro” is an excellent short course.
Many thanks.
Regards
Greg
Greg Lawrence
Inner Journeys NSW Pty Ltd
journeyman@innerjourneys.com.au
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Thanks Ian and Bob for making podcasting simple and fun. We ended the course with a tangible outcome - a professional podcast we could put on our website straight away.
Linda Magee
Manager, CHOICE Online
Australian Consumers' Association
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I can highly recommend this course. Informative, enjoyable and an excellent way to demystify the software and processes involved. Thank you again for a great course and the laughs!!!
Indira Naidoo broadcaster/media manager CHOICE magazine
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The Podcost Like a Pro course provides a great insight and practical steps towards pre-production, post-production and online marketing your Podcast.
Definitely worth doing.
Franki Chamaki
Online project manager
Web Management, AMP Financial Services
---------------------------------------------------------------------------------------------------------- Hi Ian and Bob,
Just wanted to say thanks for the podcasting experience. I thought it was very well presented and highly informative. Thanks to your personal knowledge and skills in presentation, I feel confident in my understanding of what podcasts are and how to create them.
I would also like to add that I gained a lot of insight into myself from your helpful comments and our discussion on topics other than podcasting. I have gained that wonderful feeling of starting off with new energy on another aspect of self realisation. MANY THANKS!!!!
Annie Jacobs
Rosicrucian Order, AMORC.
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A great course that was extremely informative and entertaining. I am now
confident to get the 'show on the road' thanks to Ian and Bob's excellent
tutelage. I would highly recommend this course to anyone interested in this
exciting new medium as you will be guided by the best in the business!
Christine Mattey
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If you are serious about using the new media to grow your business, you simply must do this course.
Ian and Bob call this course "Podcast like a Pro", but the title doesn't do them justice. The technical work on how to record and publish you own podcasts is excellent, but it's only the tip of the iceberg.
These guys are real pros who live and breathe media and communications, so add in healthy doses of practical tips on presentation & communication skills, voice improvement, web marketing, influencing techniques, branding and handling interviews ... and you're half way there. Toss in the small class sizes that guarantee plenty of personal attention, the way the sessions are delivered with warmth and humour and the wealth of excellent resource materials that you walk away with ... now you're getting the picture.
Perhaps the best investment my business will make all year!
Michael Ford & Jo Buchanan, Founders, Growth By Design Pty Ltd
The Ford Consulting Group
"Architects of Business Value"
Copyright © 2003 Ian MacRae Radio School. All rights reserved.
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